要易於辨認 – Identification
要好記 – Memorable
要能傳達正面價值 – Beneficial
要與眾不同 – Differentiation
簡單 – Keep it simple
Imax
Volkswagon
Blogger
Mac Pro
Harley Davidson
Calvin Klein
Google
Survivor TV Series
Canon
Walmart
Johnnie Walker
Matchbox
Reebok
3M
United Negro College Fund
Marks & Spencer
Federal Express
Nikon
Red Cross
Playstation
Porsche
Disneyland
Fortune Magazine
Holiday Inn
Ajax
Adidas
Haagen-Dazs
Yellow Pages
IBM
Abbey National
Kodak
McDonalds
Hallmark
De Beers
Levi’s
Nike
Nokia
Tag Heuer
Sony
News Statesman
Subway
Electronic Arts
Olympus
Vodafone
Maxwell House
Clairol
Aston Martin
Burger King
Visa
Coca-Cola
M&M
Jaguar
AT&T
Kentucky Fried Chicken
L’Oreal
United Airlines
Diesel Jeans
Metropolitan Life
Nintendo 64
Dixon
Ebay
General Electric
Du Pont
The National Lottery
Energizer
以下是世界上最強廣告公司的自家Slogan..
"Time is the new currency"
"Co-creation"
"Creating ideas and building brands that truly matter to people"
"Brutal simplicity of thought"
"Nothing is impossible"
"When the world zigs, zag"
"The disruption agency"
"To be most valued by those who most value brands"
"Brand Energy"
"Creating strong, provocative relationships between good companies and their customers"
"To be most valued by those who most value brands"
"Contagious ideas"
"A brand’s best friend"
留言列表