要易於辨認 – Identification
要好記 – Memorable
要能傳達正面價值 – Beneficial
要與眾不同 – Differentiation
簡單 – Keep it simple

Imax
Imax 77 Remarkable Slogans and Guidelines On How To Create Them

Volkswagon
Volkswagon 77 Remarkable Slogans and Guidelines On How To Create Them

Blogger
Blogger 77 Remarkable Slogans and Guidelines On How To Create Them

Mac Pro
Mac Pro 77 Remarkable Slogans and Guidelines On How To Create Them

Harley Davidson
Harley Davidson 77 Remarkable Slogans and Guidelines On How To Create Them

Calvin Klein
Calvin Klein 77 Remarkable Slogans and Guidelines On How To Create Them

Google
Google 77 Remarkable Slogans and Guidelines On How To Create Them

Survivor TV Series
Survivor TV Series 77 Remarkable Slogans and Guidelines On How To Create Them

Canon
Canon 77 Remarkable Slogans and Guidelines On How To Create Them

Walmart
Walmart 77 Remarkable Slogans and Guidelines On How To Create Them

Johnnie Walker
Johnnie Walker 77 Remarkable Slogans and Guidelines On How To Create Them

Matchbox
Matchbox 77 Remarkable Slogans and Guidelines On How To Create Them

Reebok
Reebok 77 Remarkable Slogans and Guidelines On How To Create Them

3M
3M 77 Remarkable Slogans and Guidelines On How To Create Them

United Negro College Fund
United Negro College Fund 77 Remarkable Slogans and Guidelines On How To Create Them

Marks & Spencer
Marks & Spencer 77 Remarkable Slogans and Guidelines On How To Create Them

Federal Express
Federal Express 77 Remarkable Slogans and Guidelines On How To Create Them

Nikon
Nikon 77 Remarkable Slogans and Guidelines On How To Create Them

Red Cross
Red Cross 77 Remarkable Slogans and Guidelines On How To Create Them

Playstation
Playstation 77 Remarkable Slogans and Guidelines On How To Create Them

Porsche
Porsche 77 Remarkable Slogans and Guidelines On How To Create Them

Disneyland
Disneyland 77 Remarkable Slogans and Guidelines On How To Create Them

Fortune Magazine
Fortune Magazine 77 Remarkable Slogans and Guidelines On How To Create Them

Holiday Inn
Holiday Inn 77 Remarkable Slogans and Guidelines On How To Create Them

Ajax
Ajax 77 Remarkable Slogans and Guidelines On How To Create Them

Adidas
Adidas 77 Remarkable Slogans and Guidelines On How To Create Them

Haagen-Dazs
Häagen-Dazs 77 Remarkable Slogans and Guidelines On How To Create Them

Yellow Pages
Yellow Pages 77 Remarkable Slogans and Guidelines On How To Create Them

IBM
IBM 77 Remarkable Slogans and Guidelines On How To Create Them

Abbey National
Abbey National 77 Remarkable Slogans and Guidelines On How To Create Them

Kodak
Kodak 77 Remarkable Slogans and Guidelines On How To Create Them

McDonalds
McDonalds 77 Remarkable Slogans and Guidelines On How To Create Them

Hallmark
Hallmark 77 Remarkable Slogans and Guidelines On How To Create Them

De Beers
De Beers 77 Remarkable Slogans and Guidelines On How To Create Them

Levi’s
Levi's 77 Remarkable Slogans and Guidelines On How To Create Them

Nike
Nike 77 Remarkable Slogans and Guidelines On How To Create Them

Nokia
Nokia 77 Remarkable Slogans and Guidelines On How To Create Them

Tag Heuer
Tag Heuer 77 Remarkable Slogans and Guidelines On How To Create Them

Sony
Sony 77 Remarkable Slogans and Guidelines On How To Create Them

News Statesman
News Statesman 77 Remarkable Slogans and Guidelines On How To Create Them

Subway
Subway 77 Remarkable Slogans and Guidelines On How To Create Them

Electronic Arts
Electronic Arts 77 Remarkable Slogans and Guidelines On How To Create Them

Olympus
Olympus 77 Remarkable Slogans and Guidelines On How To Create Them

Vodafone
Vodafone 77 Remarkable Slogans and Guidelines On How To Create Them

Maxwell House
Maxwell House 77 Remarkable Slogans and Guidelines On How To Create Them

Clairol
Clairol 77 Remarkable Slogans and Guidelines On How To Create Them

Aston Martin
Aston Martin 77 Remarkable Slogans and Guidelines On How To Create Them

Burger King
Burger King 77 Remarkable Slogans and Guidelines On How To Create Them

Visa
Visa 77 Remarkable Slogans and Guidelines On How To Create Them

Coca-Cola
Coca-Cola 77 Remarkable Slogans and Guidelines On How To Create Them

M&M
M&M 77 Remarkable Slogans and Guidelines On How To Create Them

Jaguar
Jaguar 77 Remarkable Slogans and Guidelines On How To Create Them

AT&T
AT&T 77 Remarkable Slogans and Guidelines On How To Create Them

Kentucky Fried Chicken
Kentucky Fried Chicken 77 Remarkable Slogans and Guidelines On How To Create Them

L’Oreal
L’oré al 77 Remarkable Slogans and Guidelines On How To Create Them

United Airlines
United Airlines 77 Remarkable Slogans and Guidelines On How To Create Them

Diesel Jeans
Diesel Jeans 77 Remarkable Slogans and Guidelines On How To Create Them

Metropolitan Life
Metropolitan Life 77 Remarkable Slogans and Guidelines On How To Create Them

Nintendo 64
Nintendo 64 77 Remarkable Slogans and Guidelines On How To Create Them

Dixon
Dixon 77 Remarkable Slogans and Guidelines On How To Create Them

Ebay
Ebay 77 Remarkable Slogans and Guidelines On How To Create Them

General Electric
General Electric 77 Remarkable Slogans and Guidelines On How To Create Them

Du Pont
Du Pont 77 Remarkable Slogans and Guidelines On How To Create Them

The National Lottery
The National Lottery 77 Remarkable Slogans and Guidelines On How To Create Them

Energizer
Energizer 77 Remarkable Slogans and Guidelines On How To Create Them


以下是世界上最強廣告公司的自家Slogan..

"Time is the new currency"
"Co-creation"
"Creating ideas and building brands that truly matter to people"
"Brutal simplicity of thought"
"Nothing is impossible"
"When the world zigs, zag"
"The disruption agency"
"To be most valued by those who most value brands"
"Brand Energy"
"Creating strong, provocative relationships between good companies and their customers"
"To be most valued by those who most value brands"
"Contagious ideas"
"A brand’s best friend"

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